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01
Live Concert Stage Visuals
Custom stage visuals for Dior’s Kampung Girl Concert, translating musical emotions into immersive imagery to elevate the live performance.
02
Drama Series Key Visual Design
Key Visual design for Astro’s "Hikayat Bawang Putih Bawang Merah," blending traditional cultural elements with modern broadcast aesthetics.
03
Astro Television Program Identities
A collection of logo identities for Astro TV programs, blending unique show themes with professional broadcast aesthetics.
04
M7 World Championship Style Guide
Defining the visual identity for M7, including typography and asset systems for a unified global tournament presence.
05
M6 World Championship Style Guide
A comprehensive visual framework for M6, ensuring brand consistency across global broadcast and digital platforms.
06
MPL 2025 Season Style Guide
Establishing a dynamic visual standard for the MPL 2025 season to maintain cohesive branding across all media channels.
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Live Concert Stage Visuals
Custom stage visuals for Dior’s Kampung Girl Concert, translating musical emotions into immersive imagery to elevate the live performance.
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01
Proton Regional Visual Suite
High-impact designs for dealerships, adhering to brand standards while optimizing for local conversion and engagement.
02
Illustrations
From the initial concept and line art to the final rendering, this layout offers a quick glance into how each creation comes to life from scratch.
03
Amthys Paris Social Media Campaign
Developed a comprehensive visual solution for luxury skincare brand Amthys Paris across various high-traffic social media campaigns (e.g., Facebook, Instagram).
04
China-Malaysia 50th Anniversary Visual
Celebrating diplomacy through Panda and Proboscis Monkey symbols, using Batik motifs to promote Malaysia tourism.
05
Exotic Lover Pet Centre
A large-scale jungle-themed wall sticker that transforms a plain interior wall into a vibrant focal point.
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Proton Regional Visual Suite
High-impact designs for dealerships, adhering to brand standards while optimizing for local conversion and engagement.
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01
Nakuki Sim
A brand identity for Madam Sim’s traditional handmade cookies. The design blends the warmth of heritage recipes with modern minimalist packaging to evoke pure memories of taste.
02
Tears of the Sea
A premium artisanal salt brand built on the concept that “salt is the ocean’s tears.” The identity blends deep navy and warm gold with fluid wave-like typography, elevating everyday culinary experiences into a sensory journey of emotion and freedom.
03
The Universe Knows
A healing brand for youth mental health. Centered on a "Black Cat" anchor, it uses a trilogy of Listening, Watching, and Feeling.
04
The Power of Ecliptic
Metaphors the "Designer" as the "Sun," using the 24 Solar Terms to represent the multifaceted dimensions of the creative process.
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Nakuki Sim
A brand identity for Madam Sim’s traditional handmade cookies. The design blends the warmth of heritage recipes with modern minimalist packaging to evoke pure memories of taste.
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01
Aura Group
A brand identity for a real estate solution provider. The logo transforms the brand name into a modern condominium silhouette, symbolizing stability and urban growth.
02
MMIC Entertainment Group
A logo redesign for an entertainment group. The project involved reconstructing a double "M" structure to correct previous logical inconsistencies and significantly improve brand recognition.
03
Topspeed
A brand identity for a logistics and express delivery company. The geometric symbol incorporates the letter "T," a lightning bolt for speed, and the number "3" as a tribute to the company’s three founders.
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Aura Group
A brand identity for a real estate solution provider. The logo transforms the brand name into a modern condominium silhouette, symbolizing stability and urban growth.
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01
Ho Yan Hor Packaging Redesign
Personal redesign improving communication via function visualization and heritage storytelling to deepen emotional connection with brand history.
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Ho Yan Hor Packaging Redesign
Personal redesign improving communication via function visualization and heritage storytelling to deepen emotional connection with brand history.
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01
Smartcube Sticker Pack
Humanizes the brand by replacing tedious text with expressive visuals, effectively boosting social engagement and approachability.
02
Kwāka: Happiness as a Service
Inspired by the Quokka, this project offers a 16-piece sticker suite and merchandise to provide "digital solace" and tangible psychological comfort.
03
Happy Niu Year
Leverages the pun between "Ox" and "Turn" for the theme "Niu Zhuan Qian Kun," symbolizing a turn of fortune.
04
CNY Zodiac Series
A meticulously designed series of five zodiac-inspired outfits serving as a powerful medium for self-expression during the festive season.
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Smartcube Sticker Pack
Humanizes the brand by replacing tedious text with expressive visuals, effectively boosting social engagement and approachability.
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01
Someday or Oneday
A visual publication designed to bridge the emotional gap between young adults and their middle-aged parents. It utilizes the slow development of cyanotype as a metaphor for the irreversible nature of aging.
02
Be a Hero of Urself
A Zine documenting 60 years of resilience by a Subang cobbler, celebrating manual labor’s dignity.
03
The Tail
A picture book exploring the power of growth and renewal. Inspired by lizard resilience, it uses minimalist design to frame loss as a brave new beginning.
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Someday or Oneday
A visual publication designed to bridge the emotional gap between young adults and their middle-aged parents. It utilizes the slow development of cyanotype as a metaphor for the irreversible nature of aging.
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